For most small business owners in California, a Fictitious Business Name is the fastest and cheapest way to operate under a business name. See how it stacks up.
| Fictitious Business NameBest Value | LLC | Sole Proprietorship | |
|---|---|---|---|
| Typical Cost | $99 + county fee | $50–$500 state fee | $0 (no protection) |
| Complexity | Low — simple form | Medium — articles + operating agreement | None |
| Liability Protection | None (name only) | Yes — personal assets shielded | None |
| Filing Time | Days | Weeks | Instant (no filing) |
| Ongoing Filings | Renewal only | Annual reports + fees | None |
| Bank Account | Yes, with DBA cert | Yes | Personal account only |
A Fictitious Business Name in California is filed at the county level. If you need liability protection, an LLC is the better choice — but for branding and simplicity, a Fictitious Business Name wins.
Ready to get your business name on file? — Flat rate, no surprises.